In the Color Psychology article, the author states the psychology of color is based on the mental and emotional effects. It says that color may influence whether you like or dislike an object. As an example, cool colors made you relax and the warm colors make you comfortable. For advertising purposes color is used in an attempt to make people hungry, also it gives you feelings of calmness or energy. For my perspective, the color blue is my favorite it represents calmness, wisdom, loyalty,and truth. The article reference can be found here: Color Psychology.
Another website of advertise of color : The Language of Advertising , by Peter Sells and Sierra Gonzalez, and its officially from The Stanford University. It describes the meaning of every color and it explains it very well. It says that color reflects the person's mood. For an example, pink is very sensitive color. I personally choose blue or even teal. That means that you are very sensitive individual, and have excellent taste. It symbolizes that you very royal and you have high level of faith and hope.
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